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Less than a week after launching my new web site I got a call from Computer Arts magazine. They asked if I would like to be interviewed in their September 2011, self promotion issue, in the inspirational projects section. Good timing. Here’s the interview…

Standing out From the pack

“I’ve collected over 100 business cards over the past two years,” says graphic designer Jack Hooker. “When I look back at them, the people I remember most clearly are ones who’s cards are a little different.” Hooker applied this philosophy to his own self-promotion efforts, producing a Jack-style business card.

The idea was born during a session of cards: “My sister is a Casino Manager so there were always packs lying around the house,” he recalls. “I don’t know if the card alone has won me work but people usually remember my name and I get lots of great comments about the design. Plus I’ve been busy with work so it must have helped my self promotion. I plan to incorporate some tools of the trade into the design, such as a ruler, mouse, pencils and so on,” he adds.

Hooker created the Jack Pack when he left university. A fold-out pack with a small booklet inside, the self promotional project reveals some of the values he holds as a designer, including communication, ideas and originality.

“It would have been a bit overkill to give out The Jack Pack at networking events, so I created an illustrated business card instead,” he says.